Written by Alex Malyshev on September, 4, 2019

Here’s How Incentives Can Help Reduce Air Pollution

It is estimated that in 2016 over 6.67 million people died prematurely of causes attributed to air pollution. That is more than deaths from smoking, high blood sugar, or obesity. 

The burden on human health from air pollution is most closely linked to emissions of small particulate matter (PM). Small particles penetrate the body’s respiratory system and increase the risk of cancer, cardiovascular and respiratory diseases, and adverse birth outcomes. 

Road transport alone is responsible for over 50% of PM emissions in OECD countries. The situation is disproportionately worse in developing countries, where older and less efficient vehicles emit more pollutants. 

As the global population approaches 8 billion, adapting our lifestyles to lessen the impact of pollution and global warming is of paramount importance. Reducing the number of fossil-fueled trips is not only more sustainable but beneficial to our health. 

The average American household makes an estimated 2068 car trips a year to commute, do shopping, run errands, and for recreational purposes. Considering that 60% of miles in the US were driven by solo-drivers, replacing trips with public transport, walking, and cycling can considerably lower emissions and ease traffic congestion. 

Even substituting grocery shopping for deliveries can cut down on a surprising number of vehicles on the road. Research shows that the distance traveled by a delivery vehicle is 85% to 95% less than the sum of distances traveled by customers. By using advanced routing algorithms, delivery vehicles can take the most fuel-efficient route and significantly reduce harmful emissions. 

For maximum environmental benefit, grocery delivery routes should be grouped by specific geographical areas and times. Offering incentives to encourage customers to select a less convenient time that is better for the environment can be more fulfilling for everyone. 

With our API, consumers can earn and store points on their dedicated cloud wallets. For every off-peak delivery customer orders, they can receive points spendable on discounts, complimentary products, or raffle entries. Offering rewards for helping the environment is a great way to engage consumers and build brand loyalty.

Customers can transfer points to any other person with a cloud wallet. Be it for better prizes, gifts, or to encourage them to try a convenient, more sustainable alternative to driving for groceries. 

People often underestimate how much impact they have on our planet. But over a lifetime, even the smallest initiatives can transform the world around us for the better. What would you do to create a more sustainable future? 

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